Hollister, California is a real town that has been around since the 1870s. Unlike the fictional town created by a corporate clothing company, Hollister is no where near a beach. The town is about 45 miles east of the Pacific Ocean. Seagulls occasionally make their way over the mountains. Hopefully, they are able to find their way back.
The Bertuccio's Fruit Stand at the corner of Highway 25 (Airline Highway) and Union Road is where I saw this sign. There are probably other places where you can buy the discount card. Contact the San Benito High School Athletic Department to find out where. Go to this link of the Athletics Department for contact info. You'll also find the Baler football schedule, as well as other sports schedules.
By the way: the Balers play against Oak Grove tonight at the Andy Hardin Football Field. The JVs play at 5 p.m, while the Varsity team plays at 7:30 p.m.
Also, by the way: if you shop at Bertuccio's on Sunday, and you say Haybaler Athletics, the store will donate 10% of your purchase to the athletic department.