Hollister, California is a real town that has been around since the 1870s. Unlike the fictional town created by a corporate clothing company, Hollister is no where near a beach. The town is about 45 miles east of the Pacific Ocean. Seagulls occasionally make their way over the mountains. Hopefully, they are able to find their way back.
Thursday, April 30, 2009
Can a Business Own a Town's Name?
Hollister, California.
Yes, I wrote the name. I'll write it again.
Hollister, California! That's where the heck I live.
Will Abercrombie & Fitch sue me because it says "Hollister California" is its trademark for its fictional surfside town. Will it sue me and every resident who writes Hollister, California to the question "Where do you live?" Or, will it sue all of us residents because we write Hollister, California as part of our return address on our correspondence?
Why am I being so rhetorical...so cynical? According to a report on a Bay Area news station last night, Abercrombie & Fitch has sent letters to Hollister merchants notifying them that the use of "Hollister" in their names or merchandise is an infringement on the big corporate's brand. Really? People can't tell the difference between its clothing line and say the Mexican products sold at the Hollister Super Market? Sheesh!
To view the story covered by KTVU, a news station out of Oakland, California, click here.
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OK! so you know i went to that website to look at the video and guess what!! they spelled Hollister WRONG!! haha they put Holister! You should tell them haha
ReplyDeletelike the website by the way!
Sharp eyes, Karly! LOL!
ReplyDeleteThanks for stopping by. :-)