Thursday, April 30, 2009

Can a Business Own a Town's Name?

Hollister, California.

Yes, I wrote the name. I'll write it again.

Hollister, California! That's where the heck I live.

Will Abercrombie & Fitch sue me because it says "Hollister California" is its trademark for its fictional surfside town. Will it sue me and every resident who writes Hollister, California to the question "Where do you live?" Or, will it sue all of us residents because we write Hollister, California as part of our return address on our correspondence?

Why am I being so cynical? According to a report on a Bay Area news station last night, Abercrombie & Fitch has sent letters to Hollister merchants notifying them that the use of "Hollister" in their names or merchandise is an infringement on the big corporate's brand. Really? People can't tell the difference between its clothing line and say the Mexican products sold at the Hollister Super Market? Sheesh!

To view the story covered by KTVU, a news station out of Oakland, California, click here.


  1. OK! so you know i went to that website to look at the video and guess what!! they spelled Hollister WRONG!! haha they put Holister! You should tell them haha
    like the website by the way!

  2. Sharp eyes, Karly! LOL!

    Thanks for stopping by. :-)


Hello, hello. Thanks for dropping by and leaving a comment. I enjoy and appreciate your comments, unless they're spam. Boo, spam.

Note: Only a member of this blog may post a comment.



Related Posts with Thumbnails